How We Drove 40 Percent More Google Maps Traffic Without Increasing Ad Spend

How We Drove 40 Percent More Google Maps Traffic Without Increasing Ad Spend

How We Drove 40 Percent More Google Maps Traffic Without Increasing Ad Spend: A Google Business Profile SEO Case Study In the current local search landscape of 2026, small business owners are facing a brutal reality: the cost-per-click (CPC) in Google Ads is skyrocketing while the attention span of potential customers is shrinking. For years, … Read more

What We Learned From Auditing 50 Underperforming Google Business Profiles

What We Learned From Auditing 50 Underperforming Google Business Profiles

What We Learned From Auditing 50 Underperforming Google Business Profiles In the world of local search, there is a phenomenon I call “The Map Pack Ghost Town.” It’s a frustrating place where businesses that seemingly do everything right – they have a physical location, they offer great services, and they’ve filled out their online profiles … Read more